Vega Lecker - Portfolio Website

The website must quickly draw attention to the new products and show the benefits. It must also quickly become clear where the products can be purchased. Several ideas for the website had already been developed from the development of the brand design and the communication concept by the advertising agency kakoii, but their feasibility and implementation time were unclear.

As this is a new product launch, it was clear that something would have to change and adapt over the coming weeks and months, both in terms of content and technology. This requires a technical partner who can develop the website reliably and at short notice.

A website based on WordPress was developed for the new product "Vega Lecker". The concept and design were specified by kakoii and used for the technical implementation in close consultation with Kombinat. The color styling and animations underline the concept. The content is responsive and easy to read and use on all end devices - a feast for the eyes!

Products can be ordered via the external online store. Care was taken to ensure that the purchasing process adheres to learned conventions despite the eye-catching design, so that customers also become buyers via the website.

In close cooperation, the requirements were strategically implemented with the technical possibilities in best practice, always with the front-end users and back-end editors in mind. A flexible arrangement of the content is made possible to give the editors great flexibility.

Even after the initial launch of the website, new functions and content areas were added time and again. Kombinat continues to be responsive and develops solutions conceptually and technically according to best practice.

Interested parties and customers can enter the Vega Lecker world on the website. A product shows related recipes, recipes show related products and a wiki explains important facts about hemp as a food. The new product is thus well illuminated and can be easily purchased via the online store.

The WordPress website allows editors very flexible use without technical support. Thanks to Kombinat's ongoing support and maintenance, the website is continuously developed further. This allows Rücker to react quickly to changes in the market and adapt and communicate its offering accordingly.

Rücker has successfully implemented the launch of its new vegan products. The website can be quickly adapted for all marketing campaigns. The further development of the website is very easy to plan, as Kombinat as an agency is always available with help and advice.