Tobias Grau - Product portfolio

As a manufacturer, the existing web store was primarily aimed at B2B customers and was structured and designed accordingly. As a supplement to this, a better way of presenting the products in an appealing way was to be created back in 2015, allowing more flexible handling of content and enabling the first steps towards direct sales (D2C).

With Advanced Custom Fields, a construction kit for CMS-based product landing pages was created in WordPress© that can display Tobias Grau's entire product range. Store features such as product information, product links (related products) and a dynamic shopping cart were also integrated via XML interfaces.

This enables comprehensive storytelling that leaves nothing to be desired in terms of the staging of the objects and the presentation of product details. At the same time, a seamless transition to the web store is ensured, overcoming the often unfavorable separation between portfolio and purchase.

The customer, as the designer himself, is also in charge of the user interface design, uses the website intensively for product campaigns and regularly expands and optimizes the feature set. This also gives the marketing team plenty of scope for innovation and experimentation without having to intervene in the web store.