B2C e-commerce

Bartmann Berlin - Migration from WooCommerce & product configuration

Bartmann produces perfectly crafted furniture in a manufactory and offers both prefabricated furniture and individual projects. The new online store presents this with appealing stories and generous product displays. The switch and data migration from WooCommerce to Shopify also ensures a 400% faster loading time.

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d2c shopify Bartmann Berlin Case Bed

The challenge

Bartmann Berlin was facing several challenges that affected the online presence and user experience: extremely slow loading times, a confusing product presentation and a cumbersome backend made it difficult for both customers and the team to use the website. The design was not representative, and the question arose as to whether store products and services such as store fitting and custom-made kitchens should be integrated into a store system or a content management system. In addition, a cost-efficient solution had to be found due to the limited budget.

bartmannberlin.de
d2c shopify Bartmann Berlin Workshop Case Product Configurator

The solution

Bartmann Berlin opted for Shopify to combine store and CMS functions in one system. By adapting an existing theme with the support of our partner agency HenkelHiedl, a modern design was created that presents the brand in the best possible way. A flexible product configurator allows customers to easily combine accessories and view different product variants. In addition, dynamic landing pages for project services and references were created so that customers can find both detailed product information and inspiring project examples.

d2c shopify Bartmann migration from WooCommerce

The benefit

Online store sales have grown by more than 100%. Bartmann Berlin can now present its potential independently and flexibly. Customers can find comprehensive information and high-quality products in an appealing layout without long loading times. Thanks to the fast implementation with Shopify, the project budget remained within budget. Bartmann now has a powerful platform that highlights products and projects alike and significantly improves the user experience for both team and customers.

d2c shopify Bartmann Berlin Case Design
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