Qwell Express - D2C Beverage delivery Switzerland

This year, the new same-day delivery business model was to complement the already successful 24/7 service. To this end, the existing Salescloud architecture was expanded and a completely new front end with a contemporary user experience was developed in order to stay ahead in the highly competitive F&B segment.

Initially launched as a proof of concept, Kombinat worked closely with our Design partner Tukuna Studio the user interface design for the comprehensive relaunch of the service as “Qwell Express” from scratch - with a detailed revised user interface and a brand new look and feel.

Among other things, the focus was on the appealing presentation of the products, optimal usability of all features and a user experience in the F&B area that is particularly geared towards speed and is on a par with the competition. Great attention was paid to the localisation of users, which is essential for the presentation of the product range and the regionally organised delivery service.

With the new bar created by Isobar (now Merkle) phase 1 of Qwell Express, which was launched in June 22 after passing user acceptance tests, the new front end was also launched.

in co-operation with our design partner Tukuna Studio

• UX workshop and user story mapping to define the MVP
• Idea generation via key use cases as mobile-first wireframes
• Definition of information architecture and taxonomies for products and categories
• UI design iterations and definition of all use flows
• Icon design, illustrations, animations
• Design System (UI Guideline)
• Agile design process management and support during the implementation phase