HACH - Greeting card designer

Customers order gifts from HACH for their employees, customers, service providers and many more. These gifts are often sent with a greetings card. In order to be able to customise these as well, an additional configurator is needed for customers. It should be possible to display various greeting card formats. The result should be able to be sent directly to the print shop as a printable PDF.

A “greeting card designer” has been developed. Images and texts can also be uploaded and the print can be ordered on demand (and sent immediately if desired).

The product development of the configurator took place in several agile cycles. The Kombinat team and the customer's product owner developed a web app based on the vue.js framework, which was integrated into Magento. The cards are designed by designers and various areas are prepared for customisation by the customer. The customer finds the card in various colour themes and can then create the individual card with their own photos and text.

The finished cards are generated as a complete print file and can be printed directly without any further processing. This means that the Web2Print route is fully automated and the finished cards can be delivered very quickly. If desired, directly to the recipient.

Customers can now create matching greeting cards as well as gifts. The seamless transfer of the print file to the printer makes the entire process quick and easy, even for HACH. The technical decision in favour of vue.js has proven itself in the fast development time and simple implementation of customisations.

HACH has successfully expanded its target group with this new offering. At the same time, HACH is strengthening its expertise as an expert in the digital distribution of on-demand print products with the “Greeting Card Designer” configurator.

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