Carbon - Lab Webshop

An independent channel was to be created for the sneaker-enthusiastic target group, making the relevant Collonil products directly accessible. As with all fast-moving consumer goods, it was important to create a shopping experience that was as intuitive and simple as possible.

The multi-channel approach allows the customer Collonil to respond individually to its target groups, but to have everything in the backend from a single source. Customer management, category management, interfaces.

The Shopify shop now runs reliably and without further support for each of these sales campaigns. The costs are significantly lower and more predictable. Extensions are possible at any time so that the shop can also adapt flexibly to future business developments.