{"id":1918,"date":"2024-07-03T12:10:41","date_gmt":"2024-07-03T10:10:41","guid":{"rendered":"https:\/\/www.kombinat-berlin.de\/?p=1918"},"modified":"2026-05-26T15:00:12","modified_gmt":"2026-05-26T13:00:12","slug":"what-does-an-online-shop-cost-and-what-are-the-biggest-cost-drivers","status":"publish","type":"post","link":"https:\/\/kombinat-berlin.de\/en\/was-kostet-ein-onlineshop-und-was-sind-die-groessten-kostentreiber\/","title":{"rendered":"What does an online shop cost and what are the biggest cost drivers?"},"content":{"rendered":"<h2 id=\"h-diese-faktoren-sind-die-grossten-kostentreiber\" class=\"wp-block-heading\">These factors are the biggest cost drivers.<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This article was published on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7214145905363480576\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> published. Follow me <a href=\"https:\/\/www.linkedin.com\/in\/claudius-staudte-98113b1a\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> for more.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many online shop operators are often unable to accurately estimate the costs of a new shop. Does the investment make sense or is it money down the drain? The costs of creating an online shop are often opaque, as many different factors play a role.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/07\/Kostentreibersuche.jpg\" alt=\"\" class=\"wp-image-1919\" srcset=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/07\/Kostentreibersuche.jpg 800w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/07\/Kostentreibersuche-300x300.jpg 300w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/07\/Kostentreibersuche-150x150.jpg 150w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/07\/Kostentreibersuche-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 id=\"h-im-folgenden-nehmen-wir-die-einzelnen-bereiche-unter-die-lupe\" class=\"wp-block-heading\">We take a closer look at the individual areas below:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <strong>shop system and development costs:<\/strong> Modular systems such as <a href=\"https:\/\/kombinat-berlin.de\/en\/suitable-system\/shopify-partner-agency\/\">Shopify<\/a> are favourable, while solutions with <a href=\"https:\/\/kombinat-berlin.de\/en\/suitable-system\/magento\/\" type=\"page\" id=\"395\">Magento<\/a> or Shopware are in the five-digit range.<br><br>\u2192 <strong>Connection to ERP systems and migration:<\/strong> The integration and data transfer from existing systems requires a great deal of effort and coordination. This can also result in high costs.<br><br>\u2192 <strong>Design: <\/strong>Professional themes are available from <a href=\"https:\/\/kombinat-berlin.de\/en\/suitable-system\/shopify-partner-agency\/\">Shopify<\/a> unbeatable value for money, but a fully customised design usually requires an investment in the five-figure range.<br><br>\u2192 <strong>Contents:<\/strong> Often underestimated! The creation of texts, images and videos requires a lot of time and labour. Whether done internally or externally, it must be taken into account in planning and costing.<br><br>\u2192 <strong>Hosting and server costs<\/strong>: <a href=\"https:\/\/kombinat-berlin.de\/en\/suitable-system\/shopify-partner-agency\/\">Shopify<\/a> offers favourable hosting options included, while a large infrastructure for Magento can result in high monthly costs.<br><br>To minimise these uncertainties and achieve a good cost-benefit ratio, there are some specific tips and questions that can help you find the sweet spot for your online shop:<br><br>\u2192 <strong>Standard is favourable:<\/strong> Consider to what extent your business model can be realised with standard processes. Which standards are sufficient to satisfy your customers?<br><br>\u2192<strong> Individualisation is expensive:<\/strong> Evaluate which customisations are really indispensable. What sets you apart from the competition and is essential for your business model?<br><br>\u2192 <strong>Price in goal and strategy:<\/strong> Consider what investments are necessary now to enable future growth. Is a quick market entry more important than a comprehensive and perfect solution?<br><br>\u2192 <strong>Counselling and orientation:<\/strong> Get help to make the right decisions. Do you have qualified people in your team or external consultants who understand your situation and can develop suitable implementation scenarios?<br><br>To systematically clarify these questions, we at Kombinat always offer a product vision workshop at the start of a project. Here we work together to identify the relevant cost drivers and find the best solutions for your specific requirements.<br><br><\/p>\n\n\n\n<h2 id=\"h-\" class=\"wp-block-heading\"><a href=\"https:\/\/kombinat-berlin.de\/en\/blog\/was-bringt-gutes-ux-design-fur-deinen-shop\/\"><\/a><\/h2>\n\n\n<section  class=\"image-text-section container-fluid flip-column-order alt-variant sky-a\">\n  <div class=\"row\">\n    <div class=\"col-12 col-lg-3 image-column\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender.jpg\" class=\"attachment-full size-full\" alt=\"Shopify online shop and e-commerce expert\" srcset=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender.jpg 600w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender-300x300.jpg 300w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><div class=\"col-12 col-lg-9 text-column\"><h2>Where do you need our support?<\/h2><div class=\"text\"><p>We offer you our e-commerce experience of more than 20 years. Simply get in touch with us.<\/p>\n<a href=\"https:\/\/kombinat-berlin.de\/en\/contact\/#terminbuchung\" target=\"_self\" class=\"button calendar icon left\">Book a free consultation<\/a><\/div><\/div>  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>These factors are the biggest cost drivers.<\/p>","protected":false},"author":1,"featured_media":1388,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Was kostet ein Onlineshop? 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