{"id":174,"date":"2024-02-26T17:26:24","date_gmt":"2024-02-26T16:26:24","guid":{"rendered":"https:\/\/preview.kombinat-berlin.de\/?p=174"},"modified":"2026-04-22T15:23:11","modified_gmt":"2026-04-22T13:23:11","slug":"what-good-ux-design-can-do-for-your-shop","status":"publish","type":"post","link":"https:\/\/kombinat-berlin.de\/en\/was-bringt-gutes-ux-design-fuer-deinen-shop\/","title":{"rendered":"What does good UX design do for your shop?"},"content":{"rendered":"

Have you ever thought about why some online shops are constantly buzzing while others disappear into digital nirvana? The answer is often hidden in two letters: UX.<\/h2>\n\n\n\n

UX, oder „User Experience“, bezeichnet die Erfahrungen, die Nutzer*innen mit einem Produkt oder einer Dienstleistung machen.<\/p>\n\n\n\n

Your online shop is like a physical shop<\/h2>\n\n\n\n

Imagine walking into a shop and immediately finding your way around. Everything is intuitive, the atmosphere is welcoming and you get exactly what you're looking for without having to ask for help. That feels good, doesn't it? That's UX in e-commerce. It's about giving your customers a smooth and enjoyable experience.<\/p>\n\n\n\n

„Gutes UX-Design macht einen schlechten Onlineshop gut und einen bereits guten Onlineshop exzellent.“<\/em><\/p>\n\n\n\n

More than just beautiful design<\/h2>\n\n\n\n

But don't be fooled by shiny surfaces! Good UX design goes deeper. It's about understanding and empathy. It's about listening to your customers and giving them what they really want and need.<\/p>\n\n\n\n

Here are the basic principles of UX design and why they are so important:<\/p>\n\n\n\n

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  1. User-centredness:<\/strong> The design should always be created from the user's perspective. What do they need? What do they want? A design that answers these questions is more effective and more attractive.<\/li>\n\n\n\n
  2. Simplicity and clarity:<\/strong> Users should not have to guess how something works. An intuitive design makes it easy for them to find their way around.<\/li>\n\n\n\n
  3. Consistency:<\/strong> Similar elements should always look and function in the same way. This makes it easier for users to understand and navigate.<\/li>\n\n\n\n
  4. Feedback:<\/strong> Users should always know what is happening. This can be achieved through messages, animations or other notifications.<\/li>\n\n\n\n
  5. Error avoidance:<\/strong> Good design helps users to avoid errors and provides clear solutions when errors occur.<\/li>\n\n\n\n
  6. Flexibility and efficiency:<\/strong> Experienced users should be able to perform tasks faster, while newcomers are still supported.<\/li>\n\n\n\n
  7. Aesthetics:<\/strong> An appealing design can increase confidence in a product or service and improve the overall experience.<\/li>\n<\/ol>\n\n\n\n

    A good UX design makes customers happier, can increase loyalty, boost the conversion rate and ultimately increase sales.<\/p>\n\n\n\n

    \u200d<\/p>\n\n\n\n

    \"UX
    UX design process in the combine<\/figcaption><\/figure>\n\n\n\n

    UX development in process - how we turn your brand into an experience<\/h2>\n\n\n\n

    In today's digital landscape, it is crucial that websites are not only functional, but also appealing and user-friendly. At Kombinat, we have a systematic UX design process<\/a> that guarantees exactly this. Here is a brief overview of our approach:<\/p>\n\n\n\n