{"id":1400,"date":"2024-05-15T16:40:21","date_gmt":"2024-05-15T14:40:21","guid":{"rendered":"https:\/\/preview.kombinat-berlin.de\/?p=1400"},"modified":"2024-06-19T16:26:38","modified_gmt":"2024-06-19T14:26:38","slug":"set-the-course-for-your-digital-future","status":"publish","type":"post","link":"https:\/\/kombinat-berlin.de\/en\/stelle-die-weichen-fuer-deine-digitale-zukunft\/","title":{"rendered":"Set the course for your digital future"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-strategie-zielgruppe-und-technik-workshops-die-dich-auf-die-spur-bringen\">Strategy, target group and technology - workshops that put you on the right track.<\/h2>\n\n\n\n<p>We bring together strategic thinking, user-centredness and technical consulting. It's like a triad of focussed and targeted orientation, empathy for users and a sound understanding of technological conditions. Sounds good, doesn't it? Let's work together in three workshops to develop the central building blocks for your projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unsere-workshop-formate\"><strong>Our workshop formats:<\/strong><\/h3>\n\n\n\n<p>1. product vision<\/p>\n\n\n\n<p>Work out your individual project goals with us - methodically and focussed. We look at your project from different angles and recognise your opportunities. This will give you clarity and an overview of the process, challenges and risks.<\/p>\n\n\n\n<p>2. customer experience<\/p>\n\n\n\n<p>Get to know your target group better and create more successful products. We work with you to develop meaningful solutions that your customers will enjoy using. This will help you avoid bad investments in products that are not used or understood.<\/p>\n\n\n\n<p>3. digital infrastructure<\/p>\n\n\n\n<p>Do you need a sparring partner for questions about your technical infrastructure? Together, we will identify customised and future-proof solutions for your company. This will help you identify risks and prioritise your investments correctly.<\/p>\n\n\n\n<p>Are you interested? Tell us about your situation. We offer you 30 minutes with our top advisors.<a href=\"https:\/\/kombinat-berlin.de\/en\/contact\/\"> You can book an appointment here.<\/a><\/p>\n\n\n\n<p>We are convinced that personal dialogue is the best basis for successful products. That's why our workshop formats are particularly important to us. We will be happy to discuss which workshop is best suited to your individual situation with you in a free, no-obligation consultation.<\/p>\n\n\n\n<p>Simply arrange a consultation with us by phone or video chat. <a href=\"https:\/\/kombinat-berlin.de\/en\/contact\/\">You can book an appointment here.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-vision-workshop\"><strong>Product Vision Workshop:<\/strong><\/h3>\n\n\n\n<p>Work with us to develop a vision of the future as a strategic guideline for the entire project. Better understand the goals and wishes of everyone involved - especially those of your customers! Align expectations and challenges with us and develop an idea of the path that leads to your goal.<\/p>\n\n\n\n<p><strong>We:<\/strong> Experts for e-commerce strategies<\/p>\n\n\n\n<p><strong>You:<\/strong> Management, marketing, sales and product management managers<\/p>\n\n\n\n<p><strong>Duration:<\/strong> approx. 6 hours (with relaxing breaks)<\/p>\n\n\n\n<p><strong>Location:<\/strong> In our conference room or in another concentrated atmosphere without the distractions of day-to-day business, also via video call<\/p>\n\n\n\n<p><strong>Work results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Vision Canvas (the most important aspects of the project at a glance)<\/li>\n\n\n\n<li>Product Vision Statement<\/li>\n\n\n\n<li>Initial project roadmap<\/li>\n\n\n\n<li>The good feeling of pulling in the same direction.<\/li>\n<\/ul>\n\n\n\n<p><strong>Procedure and contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarification of business objectives and stakeholder interests<\/li>\n\n\n\n<li>Determining the target groups<\/li>\n\n\n\n<li>Outline the most important functions (key features)<\/li>\n\n\n\n<li>Discussion of risks and challenges<\/li>\n\n\n\n<li>Development of a product vision statement for the project<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-experience-workshop\"><strong>Customer Experience Workshop:<\/strong><\/h3>\n\n\n\n<p>Slip into the role of your target group and work with us to develop hypotheses about typical customers and their behaviour. Recognise essential touchpoints of the customer journey and create the basis for a product that your customers will love.<\/p>\n\n\n\n<p><strong>We:<\/strong> User experience designer and digital strategist<\/p>\n\n\n\n<p><strong>You:<\/strong> Marketing, sales, product management and customer service managers<\/p>\n\n\n\n<p><strong>Duration:<\/strong> approx. 6h (with relaxing breaks - don't worry!)<\/p>\n\n\n\n<p><strong>Where:<\/strong> In our conference room or in another concentrated atmosphere without the distractions of day-to-day business<\/p>\n\n\n\n<p><strong>Work results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empathy maps or drafts for personas<\/li>\n\n\n\n<li>Customer journey maps<\/li>\n\n\n\n<li>User stories<\/li>\n<\/ul>\n\n\n\n<p><strong>Procedure and contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Determine target group<\/li>\n\n\n\n<li>Develop customer journeys<\/li>\n\n\n\n<li>Formulate user stories<\/li>\n\n\n\n<li>Recognising touchpoints<\/li>\n\n\n\n<li>Evaluate touchpoints and outline solutions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-infrastructure-workshop\"><strong>Digital Infrastructure Workshop:<\/strong><\/h3>\n\n\n\n<p>Let's put our heads together with our experts and clarify all the technical requirements for a project. Which IT systems already exist in your company? Which technical solutions appear to make sense? How does the IT infrastructure work together?<\/p>\n\n\n\n<p><strong>We: <\/strong>Experts in data structures and system architecture<\/p>\n\n\n\n<p><strong>You:<\/strong> Responsible persons from IT and management<\/p>\n\n\n\n<p><strong>Duration:<\/strong> approx. 6 hours (with restful breaks - relaxation guaranteed!)<\/p>\n\n\n\n<p><strong>Where:<\/strong> We would be happy to visit you on site, our opportunity to take a look behind the scenes. What is it?<\/p>\n\n\n\n<p><strong>Work results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sketch of the IT system architecture<\/li>\n\n\n\n<li>Technical conditions and restrictions<\/li>\n\n\n\n<li>Recommendations for IT solutions<\/li>\n\n\n\n<li>Catalogue with technical requirements<\/li>\n<\/ul>\n\n\n\n<p><strong>Procedure and contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outline existing infrastructure and systems<\/li>\n\n\n\n<li>Clarify contact persons and dependencies<\/li>\n\n\n\n<li>Discuss technical solutions<\/li>\n\n\n\n<li>Recognising and assessing priorities and risks<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-neben-unseren-workshops-bieten-wir-auch-weitere-beratungsleistungen-an\"><strong>In addition to our workshops, we also offer other consulting services:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital transformation for manufacturers (SMEs)<\/li>\n\n\n\n<li>User-Centred Products - Discovery, Design, Delivery<\/li>\n\n\n\n<li>E-Commerce IT Systems<\/li>\n\n\n\n<li>Agile project development (Scrum for agencies)<\/li>\n\n\n\n<li>Strategy development for SMEs (EKS)<\/li>\n\n\n\n<li>Usability audit for e-commerce<\/li>\n\n\n\n<li>SEO strategies for e-commerce<\/li>\n<\/ul>\n\n\n\n<p>You can also book our workshops independently of an implementation project. Have we piqued your interest?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><a href=\"https:\/\/kombinat-berlin.de\/en\/blog\/was-bringt-gutes-ux-design-fur-deinen-shop\/\"><\/a><\/h2>\n\n\n<section  class=\"image-text-section container-fluid flip-column-order alt-variant sky-a\">\n  <div class=\"row\">\n    <div class=\"col-12 col-lg-3 image-column\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender.jpg\" class=\"attachment-full size-full\" alt=\"Shopify online shop and e-commerce expert\" srcset=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender.jpg 600w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender-300x300.jpg 300w, https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/Kombinat-Claudius-CEO-Gruender-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><div class=\"col-12 col-lg-9 text-column\"><h2>What does your business model look like?<\/h2><div class=\"text\"><p>B2B, D2C, B2C or a hybrid form? Or do different business areas need to be linked together?<\/p>\n<p>We are always curious and will help you with our diverse experience<\/p>\n<a href=\"https:\/\/kombinat-berlin.de\/en\/contact\/#terminbuchung\" target=\"_self\" class=\"button calendar icon left\">Tell us more<\/a><\/div><\/div>  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Strategy, target group and technology - workshops that put you on the right track.<\/p>","protected":false},"author":2,"featured_media":1394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agentur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mit den 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