{"id":807,"date":"2024-04-18T14:36:57","date_gmt":"2024-04-18T12:36:57","guid":{"rendered":"https:\/\/preview.kombinat-berlin.de\/?page_id=807"},"modified":"2026-05-12T12:22:20","modified_gmt":"2026-05-12T10:22:20","slug":"thesmartdresser-magento-to-shopify-migration","status":"publish","type":"page","link":"https:\/\/kombinat-berlin.de\/en\/case-studies\/thesmartdresser-magento-to-shopify-migration\/","title":{"rendered":"The Smart Dresser"},"content":{"rendered":"
\n
\n

B2C<\/span> E-Commerce<\/span><\/p>\n<\/div>

The Smart Dresser - B2C Shopify<\/h1><\/div><\/div>

Highly customised Shopify shop with many functions and own extensions. Migration from Magento 2. Deep integration into Wawi Decartes pixi, implementation of features e.g. matched outfit and product drop. Custom coded theme according to pixel-perfect specifications. Implementation of the internationalisation strategy.<\/p>\n

Result: Increase in turnover, easier handling and reduction of hosting costs by 90%.<\/p>\n<\/div><\/div>View details<\/a> <\/section>\n<\/div>\n\n

\"The<\/div><\/div><\/section>\n\n
\n
\n
\n

The challenge in The Smart Dresser project<\/h2>

The retailer - The Smart Dresser - offers fashion for a sporty, casual look. The selection of brands and clothing items tailored to football fans and the weekly \u201cMatchDay Outfit\u201d recommendation help customers to look stylish even in sporty, practical clothing.<\/p>\n

Online sales have risen continuously over the years, partly because the retailer has constantly added new offers and features to the shop, which customers have gladly accepted. Each of these changes was important for the Shop system Adobe Commerce (formerly Magento) <\/a>This involved quite a lot of effort. In addition, there were high costs for maintenance and servicing due to updates in the self-hosted system. During campaigns, the performance of the server had to be increased manually so that the shop did not become too slow due to the high traffic. Many ideas, such as an extensive product filter, were discarded due to the necessary adjustments to the complex data structure. When concrete plans for expansion and internationalisation were made, the desire for a better solution became ever stronger.<\/p>\nThe Smart Dresser<\/a><\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"The<\/div><\/div><\/section>\n\n
\n
\n
\n

The solution for The Smart Dresser <\/h2>

The requirements for the new shop were worked out in detail, documented and concretised with feasibility tests. The design was customised to The Smart Dresser brand in close feedback loops.<\/p>\n

The shop was completely converted from the self-hosted shop system Magento to SAAS solution Shopify<\/a> migrated. All products were imported and connected to the existing Pixi merchandise management system. A lot of data relevant to the retailer's workflow was enriched in the process. Images were transferred by cropping them in the new format and optimising their file size.<\/p>\n

All functions that already existed were rebuilt and supplemented with additional ones. Partly through self-programmed functions, partly through existing Shopify apps. Thanks to the individually programmed Shopify<\/a> OS2.0 themes, all design wishes have been realised.<\/p>\n

Internationalisation could be achieved with Shopify<\/a> The shop is now available in 5 languages, displays two currencies and offers various local payment methods depending on the billing address. <\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"The<\/div><\/div><\/section>\n\n
\n
\n
\n

The benefits for The Smart Dresser <\/h2>

The shop is now state-of-the-art and runs very stably even with very high traffic. The performance is now worry-free.<\/p>\n

The implemented internationalisation immediately increased the reach noticeably. Multilingualism in German, English, French, Italian and Dutch is very easy to implement and manage thanks to the combination of Shopify and Weglot.<\/p>\n

Customised programming such as the product filter or the product drop function clearly set the shop apart from the competition. Other functions such as bundled products, vouchers or free gifts have been implemented with selected apps that offer the shop manager many more marketing options than before. The connection to the Klaviyo email marketing service now also goes hand in hand with Shopify.<\/p>\n

With the Shopify OS2.0 theme, shop managers can now easily build landing pages and promote their offers with the various marketing tools. Campaigns can be implemented much more easily.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"The<\/div><\/div><\/section>\n\n
\n
\n
\n

The result for The Smart Dresser <\/h2>

With this solution, the retailer has made the leap into international business. Everything can now be quickly adapted and expanded to meet new requirements. The budget is now used for new developments for the shop users or the tools for the shop managers and not for maintenance and upkeep. This puts The Smart Dresser in an excellent position for future business developments and challenges.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\n
\n
\"K<\/div>

Do you have a similar project?<\/h2>

We would be happy to tell you more about the project and answer your questions. Get in touch with us!<\/p>\nDiscuss project now<\/a><\/div><\/div> <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

The Smart Dresser - Shopify B2C <\/p>","protected":false},"author":2,"featured_media":146,"parent":28,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-807","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMagento-Migration nach Shopify \u2013 Case Study: The Smart Dresser<\/title>\n<meta name=\"description\" content=\"Tiefe Integration in Wawi Decartes pixi, Umsetzung von Features z.B. Matched Outfit und Product Drop. B2C Shopify Case.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kombinat-berlin.de\/en\/case-studies\/thesmartdresser-magento-to-shopify-migration\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Smart Dresser\" \/>\n<meta property=\"og:description\" content=\"Tiefe Integration in Wawi Decartes pixi, Umsetzung von Features z.B. Matched Outfit und Product Drop. B2C Shopify Case.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kombinat-berlin.de\/en\/case-studies\/thesmartdresser-magento-to-shopify-migration\/\" \/>\n<meta property=\"og:site_name\" content=\"KOMBINAT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/kombinatberlin\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T10:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/shopify-case-study-thesmartdresser-hero.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/\",\"url\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/\",\"name\":\"Magento-Migration nach Shopify \u2013 Case Study: The Smart Dresser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kombinat-berlin.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/shopify-case-study-thesmartdresser-hero.webp\",\"datePublished\":\"2024-04-18T12:36:57+00:00\",\"dateModified\":\"2026-05-12T10:22:20+00:00\",\"description\":\"Tiefe Integration in Wawi Decartes pixi, Umsetzung von Features z.B. Matched Outfit und Product Drop. B2C Shopify Case.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kombinat-berlin.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/shopify-case-study-thesmartdresser-hero.webp\",\"contentUrl\":\"https:\\\/\\\/kombinat-berlin.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/shopify-case-study-thesmartdresser-hero.webp\",\"width\":1500,\"height\":751,\"caption\":\"The Smart Dresser Magento to Shopify Migration Case Study Kombinat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/thesmartdresser-magento-to-shopify-migration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/kombinat-berlin.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/kombinat-berlin.de\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Smart Dresser\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/#website\",\"url\":\"https:\\\/\\\/kombinat-berlin.de\\\/\",\"name\":\"Kombinat\",\"description\":\"Mehr Umsatz und Wachstum durch leichtg\u00e4ngige B2B-Onlineshops f\u00fcr Hersteller und Brands.\",\"publisher\":{\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kombinat-berlin.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/#organization\",\"name\":\"Kombinat Berlin\",\"alternateName\":\"Kombinat\",\"url\":\"https:\\\/\\\/kombinat-berlin.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kombinat-berlin.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/kombinat-berlin.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Kombinat Berlin\"},\"image\":{\"@id\":\"https:\\\/\\\/kombinat-berlin.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kombinatberlin\",\"https:\\\/\\\/www.instagram.com\\\/kombinatberlin\\\/\",\"https:\\\/\\\/www.kununu.com\\\/de\\\/kombinat-agentur-fuer-informationsgestaltung1\",\"https:\\\/\\\/www.shopify.com\\\/partners\\\/directory\\\/partner\\\/kombinat-gmbh\",\"https:\\\/\\\/www.provenexpert.com\\\/kombinat\"],\"description\":\"Kombinat ist eine inhabergef\u00fchrte E-Commerce-Agentur aus Berlin Kreuzberg. Die Agentur entwickelt, migriert und optimiert B2B-, B2C- und D2C-Onlineshops auf Shopify und ber\u00e4t dabei systemoffen. Kombinat besteht seit 2001 und ist offizieller Shopify Partner. Gegr\u00fcndet von Claudius Staudte und Ulrike Gottschau. Kombinat baut Onlineshops auf Shopify, von der Einrichtung f\u00fcr Einsteiger bis zur individuell entwickelten L\u00f6sung. Ein Schwerpunkt liegt auf der Migration bestehender Shops von Magento, WooCommerce oder Shopware zu Shopify. Die Agentur bindet die digitale Infrastruktur an, darunter ERP, CRM, PIM und Kassensysteme (POS). Dazu kommen User Experience Design, App-Entwicklung, Schulungen sowie laufender Service und Support nach dem Launch. Neben E-Commerce entwickelt Kombinat \u00fcber die Marke websites-fuer-verbaende.de auch TYPO3- und WordPress-Websites f\u00fcr Verb\u00e4nde und Organisationen.\",\"email\":\"hallo@kombinat-berlin.de\",\"telephone\":\"+49 30 443 175 14\",\"legalName\":\"Kombinat - Agentur f\u00fcr Informationsgestaltung GmbH\",\"foundingDate\":\"2001-08-01\",\"vatID\":\"DE283576161\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Magento migration to Shopify - Case Study: The Smart Dresser","description":"Deep integration in Wawi Decartes pixi, implementation of features e.g. matched outfit and product drop. B2C Shopify Case.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kombinat-berlin.de\/en\/case-studies\/thesmartdresser-magento-to-shopify-migration\/","og_locale":"en_GB","og_type":"article","og_title":"The Smart Dresser","og_description":"Tiefe Integration in Wawi Decartes pixi, Umsetzung von Features z.B. Matched Outfit und Product Drop. B2C Shopify Case.","og_url":"https:\/\/kombinat-berlin.de\/en\/case-studies\/thesmartdresser-magento-to-shopify-migration\/","og_site_name":"KOMBINAT","article_publisher":"https:\/\/www.linkedin.com\/company\/kombinatberlin","article_modified_time":"2026-05-12T10:22:20+00:00","og_image":[{"width":1500,"height":751,"url":"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/shopify-case-study-thesmartdresser-hero.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/","url":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/","name":"Magento migration to Shopify - Case Study: The Smart Dresser","isPartOf":{"@id":"https:\/\/kombinat-berlin.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/#primaryimage"},"image":{"@id":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/#primaryimage"},"thumbnailUrl":"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/shopify-case-study-thesmartdresser-hero.webp","datePublished":"2024-04-18T12:36:57+00:00","dateModified":"2026-05-12T10:22:20+00:00","description":"Deep integration in Wawi Decartes pixi, implementation of features e.g. matched outfit and product drop. B2C Shopify Case.","breadcrumb":{"@id":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/#primaryimage","url":"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/shopify-case-study-thesmartdresser-hero.webp","contentUrl":"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/02\/shopify-case-study-thesmartdresser-hero.webp","width":1500,"height":751,"caption":"The Smart Dresser Magento to Shopify Migration Case Study Kombinat"},{"@type":"BreadcrumbList","@id":"https:\/\/kombinat-berlin.de\/case-studies\/thesmartdresser-magento-to-shopify-migration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/kombinat-berlin.de\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/kombinat-berlin.de\/case-studies\/"},{"@type":"ListItem","position":3,"name":"The Smart Dresser"}]},{"@type":"WebSite","@id":"https:\/\/kombinat-berlin.de\/#website","url":"https:\/\/kombinat-berlin.de\/","name":"KOMBINAT","description":"More sales and growth through easy-to-use B2B online shops for manufacturers and brands.","publisher":{"@id":"https:\/\/kombinat-berlin.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kombinat-berlin.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/kombinat-berlin.de\/#organization","name":"Kombinat Berlin","alternateName":"Kombinat","url":"https:\/\/kombinat-berlin.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kombinat-berlin.de\/#\/schema\/logo\/image\/","url":"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/05\/cropped-favicon.png","contentUrl":"https:\/\/kombinat-berlin.de\/wp-content\/uploads\/2024\/05\/cropped-favicon.png","width":512,"height":512,"caption":"Kombinat Berlin"},"image":{"@id":"https:\/\/kombinat-berlin.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kombinatberlin","https:\/\/www.instagram.com\/kombinatberlin\/","https:\/\/www.kununu.com\/de\/kombinat-agentur-fuer-informationsgestaltung1","https:\/\/www.shopify.com\/partners\/directory\/partner\/kombinat-gmbh","https:\/\/www.provenexpert.com\/kombinat"],"description":"Kombinat is an owner-managed e-commerce agency based in Berlin Kreuzberg. The agency develops, migrates and optimises B2B, B2C and D2C online shops on Shopify, whilst providing platform-agnostic advice. Kombinat was established in 2001 and is an official Shopify Partner. It was founded by Claudius Staudte and Ulrike Gottschau. Kombinat builds online shops on Shopify, ranging from set-up for beginners to bespoke solutions. A key focus is on migrating existing shops from Magento, WooCommerce or Shopware to Shopify. The agency integrates the digital infrastructure, including ERP, CRM, PIM and point-of-sale (POS) systems. This is complemented by user experience design, app development, training, and ongoing service and support following launch. In addition to e-commerce, Kombinat also develops TYPO3 and WordPress websites for associations and organisations via its brand websites-fuer-verbaende.de.","email":"hallo@kombinat-berlin.de","telephone":"+49 30 443 175 14","legalName":"Kombinat - Agentur f\u00fcr Informationsgestaltung GmbH","foundingDate":"2001-08-01","vatID":"DE283576161","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}}]}},"_links":{"self":[{"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/pages\/807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":30,"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/pages\/807\/revisions"}],"predecessor-version":[{"id":3321,"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/pages\/807\/revisions\/3321"}],"up":[{"embeddable":true,"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/pages\/28"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/media\/146"}],"wp:attachment":[{"href":"https:\/\/kombinat-berlin.de\/en\/wp-json\/wp\/v2\/media?parent=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}