{"id":453,"date":"2024-03-11T15:39:25","date_gmt":"2024-03-11T14:39:25","guid":{"rendered":"https:\/\/preview.kombinat-berlin.de\/?page_id=453"},"modified":"2026-05-12T12:44:45","modified_gmt":"2026-05-12T10:44:45","slug":"tobias-grau-b2b-d2c-portfolio-website-wordpress","status":"publish","type":"page","link":"https:\/\/kombinat-berlin.de\/en\/case-studies\/tobias-grau-b2b-d2c-portfolio-website-wordpress\/","title":{"rendered":"Tobias grey"},"content":{"rendered":"
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D2C<\/span> Product portfolio<\/span><\/p>\n<\/div>

Tobias Grau - Product portfolio<\/h1><\/div><\/div>

Tobias Grau manufactures award-winning designer lights in Hamburg, creating light for modern rooms in the home and office. The brand stands for innovative lighting technology, minimalist lamp design, high-quality materials and energy efficiency.<\/p>\n<\/div><\/div>View details<\/a> <\/section>\n<\/div>\n\n

\"Kombinat<\/div><\/div><\/section>\n\n
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The challenge with Tobias Grau<\/h2>

As a manufacturer, the existing web shop was primarily aimed at B2B customers and is structured and designed accordingly. As a supplement to this, a better way of presenting the products in an appealing way was to be created back in 2015, allowing more flexible handling of content and enabling the first steps towards direct sales (D2C).<\/p>\n

<\/p>\ntobiasgrau.com<\/a><\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Kombinat<\/div><\/div><\/section>\n\n
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The solution for Tobias Grau<\/h2>

With Advanced Custom Fields, a construction kit for CMS-based product landing pages was created in WordPress\u00a9 that can display Tobias Grau's entire product range. Shop features such as product information, product links (related products) and a dynamic shopping basket were also integrated via XML interfaces.<\/p>\n

This enables comprehensive storytelling that leaves nothing to be desired in terms of the staging of the objects and the presentation of product details. At the same time, a seamless transition to the web shop is ensured, overcoming the often unfavourable separation between portfolio and purchase.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Kombinat<\/div><\/div><\/section>\n\n
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The result for Tobias Grau<\/h2>

The customer, as the designer himself, is also in charge of the user interface design, uses the website intensively for product campaigns and regularly expands and optimises the feature set. This gives the marketing team plenty of scope for innovation and experimentation without having to intervene in the web shop.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Kombinat<\/div><\/div><\/section>\n\n
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Do you have a similar project?<\/h2>

We would be happy to tell you more about the project and answer your questions. Get in touch with us!<\/p>\nDiscuss project now<\/a><\/div><\/div> <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

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