{"id":1004,"date":"2024-04-25T16:27:51","date_gmt":"2024-04-25T14:27:51","guid":{"rendered":"https:\/\/preview.kombinat-berlin.de\/?page_id=1004"},"modified":"2025-01-08T16:56:10","modified_gmt":"2025-01-08T15:56:10","slug":"vega-delicious-d2c-product-portfolio-wordpress","status":"publish","type":"page","link":"https:\/\/kombinat-berlin.de\/en\/case-studies\/vega-lecker-d2c-produktportfolio-wordpress\/","title":{"rendered":"Vega delicious"},"content":{"rendered":"
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D2C product portfolio<\/p>\n<\/div>

Vega Lecker - Portfolio Website<\/h1><\/div><\/div>

The mission of the R\u00fccker family business has always been to produce healthy food. Vega Lecker is a delicious, vegan food made from the best raw materials and produced in an environmentally friendly way. For this purpose, the advertising agency kakoii<\/a> R\u00fccker developed an eye-catching brand design and communication concept. A new brand website was to be created for this, which is linked to the R\u00fccker online shop.<\/p>\n<\/div><\/div>View details<\/a> <\/section>\n<\/div>\n\n

\"Vega<\/div><\/div><\/section>\n\n
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The challenge<\/h2>

The website must quickly draw attention to the new products and show the benefits. It must also quickly become clear where the products can be purchased. From the development of the brand design and the communication concept of the advertising agency kakoii<\/a> Some ideas for the website had already been developed, but their feasibility and realisation time were unclear.<\/p>\n

As this is a new product launch, it was clear that something would have to change and adapt over the coming weeks and months, both in terms of content and technology. This requires a technical partner who can develop the website reliably and at short notice.<\/p>\nvega-lecker.de<\/a><\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Vega<\/div><\/div><\/section>\n\n
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The solution<\/h2>

A website based on WordPress was developed for the new product \u201eVega Lecker\u201c. The concept and design were specified by kakoii and used for the technical realisation in close consultation with Kombinat. The colour styling and animations underline the concept. The responsive content is easy to read and use on all end devices - a feast for the eyes!<\/p>\n

Products can be ordered via the external online shop. Despite the eye-catching design, care was taken to ensure that the purchasing process adheres to familiar conventions so that customers also become buyers via the website.<\/p>\n

In close cooperation, the requirements were strategically implemented with the technical possibilities in best practice, always with the front-end users and back-end editors in mind. A flexible arrangement of the content is made possible to give the editors great flexibility.<\/p>\n

Even after the initial launch of the website, new functions and content areas were added time and again. Kombinat continues to be responsive and develops solutions conceptually and technically according to best practice.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Vega<\/div><\/div><\/section>\n\n
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The benefit<\/h2>

Interested parties and customers can enter the Vega Lecker world on the website. A product shows related recipes, recipes show related products and a wiki explains important facts about hemp as a food. The new product is thus well illuminated and can be easily purchased via the online shop.<\/p>\n

The WordPress<\/a> website allows editors very flexible use without technical support. Thanks to Kombinat's ongoing support and supervision, the website is continuously developed further. This enables R\u00fccker to react quickly to changes in the market and to adapt and communicate its range accordingly.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Vega<\/div><\/div><\/section>\n\n
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The result<\/h2>

R\u00fccker has successfully implemented the launch of its new vegan products. The website can be quickly customised for all marketing campaigns. The further development of the website is very easy to plan, as Kombinat is always available with help and advice as an agency.<\/p>\n<\/div> <\/div>\n <\/div>\n<\/section>\n\n

\"Vega<\/div><\/div><\/section>\n\n
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Do you have a similar project?<\/h2>

We would be happy to tell you more about the project and answer your questions. Get in touch with us!<\/p>\nDiscuss project now<\/a><\/div><\/div> <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Vega delicious - D2C product portfolio <\/p>","protected":false},"author":2,"featured_media":1005,"parent":28,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1004","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPortfolio Website \u2013 Case Study: Vega Lecker<\/title>\n<meta name=\"description\" content=\"Ein Produkt zeigt zugeh\u00f6rige Rezepte, Rezepte zugeh\u00f6rige Produkte, ein Wiki erkl\u00e4rt wichtige Fakten rund um das Thema Hanf als Lebensmittel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kombinat-berlin.de\/en\/case-studies\/vega-delicious-d2c-product-portfolio-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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