Many online shop operators ask themselves this question. As the managing director of an e-commerce agency, I am often asked for agency services. However, sometimes I deliberately recommend freelancers instead of our agency. Is that damaging to my business? Not at all!
In certain situations, it even makes sense to hire a freelancer:
→ Specific tasks: Freelancers are often the better choice for clearly defined programming or design tasks that the online shop operator can assess themselves.
→ Small budget: If the budget is tight, it is not worth bearing the overhead of an agency. It makes more sense to invest your own time in project management for freelancers.
→ Irregular requirements: If tasks only arise occasionally, freelancers can respond more flexibly without requiring a minimum turnover, which is often necessary with agencies.
The advantages are obvious:
→ Longer budget reach: The budget is used more efficiently and control lies directly with the online shop operator.
→ Know-how build-up: The operator acquires in-depth knowledge about their store and becomes a more competent contact for web developers.
→ Focus on complex tasks: Agencies can concentrate on more challenging projects and play to their strengths there through teamwork and technical setup.
Of course, I lose a potential customer at first. But this honest advice pays off in the long term.
I take my time in the initial discussions to find out exactly what is needed and give an open assessment. Even if I'm not involved myself at first, both sides benefit. If the store is stable and the operator has grown with the support of freelancers, there is often a suitable opportunity to work with our agency later on.
Talk to me.
How do you decide whether freelancers or agencies are best suited for your online store? What do you value when working with them?
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