Online shop owners want to find the best agency for their budget without wasting time and money. Uncertainty about how to choose the right agency at the bidding stage can lead to inefficient and costly decisions.
This is how the search starts:
A number of selected agencies receive an initial briefing on the requirements of the new online shop. Sometimes the planned budget is stated, sometimes not. This poses challenges for both sides.
Many shop operators argue that not mentioning the budget offers various advantages. For example, it allows them to obtain a broad overview of market prices through various offers. They also have the feeling that they are getting the best value for money and avoid setting the budget higher than necessary.
You will know the result:
→ Without a fixed budget, you often end up with offers that are not comparable. On the one hand, there are extremely cheap offers that may not cover all requirements. On the other hand, there are more expensive offers with a well thought-out concept.
The result? Confusion and frustration! You have many offers that are not comparable in terms of form, content and budget. This makes the decision-making process considerably more difficult. The search for the right agency becomes a time-consuming and frustrating process.
The solution? Define your budget right from the start!
→ Clear frame: A fixed budget immediately shows how extensive your online shop can be.
→ Comparable offers: You receive offers that offer realistic solutions within your budget and are therefore directly comparable.
→ Efficient decision-making: Avoid unrealistic suggestions that only cost time and have to be discarded later.
In our experience, the advantages of stating the budget openly from the outset outweigh the disadvantages for both sides. This creates clarity and efficiency in the selection process.
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