How to brief your online store agency - a quick guide

These few steps will give you more clarity for your project.

If you want to create or revise your online store, a briefing for the implementing agency is essential. Use the following roadmap to brief your IT service provider so well that your online store project is a complete success. ‍

1. share your vision‍

You have great ideas - share them! Describe to your IT service provider what your online store should be about. What makes your business unique and how should this be reflected in your store?

2. define your goals‍

Clear goals, clear results! Define your goals and share them with your IT service provider. What turnover do you expect? How many visitors do you want to reach? The more specific, the better.‍

3. determine content and design requirements‍

Do you have specific requirements or ideas for the design of your website? Show your specifications for the corporate design or examples of design preferences and color schemes. How many products will be listed? Which product categories and sub-categories are planned, which payment and shipping options are to be offered?‍

4. are there certain technical requirements?‍

Don't worry, you don't have to be an IT expert! Simply list the functions that your online store should definitely have (e.g. search function, customer reviews, live chat, etc.). Are there any role models, concrete examples? - Show them. Your IT service provider will take care of the technical part so that your store is user-friendly and functional in the end. ‍

The following questions could also be helpful here:

• Do you need a connection to a specific merchandise management system?
• Are there other systems or platforms that should be integrated into the store (e.g. CRM systems, email marketing software, etc.)?
• What are the requirements in terms of accessibility and mobile-friendliness?
• What are the requirements for data protection and security standards?
• Do you have any preferences regarding the content management system or e-commerce platform used? (e.g. Shopify, WooCommerce, Magento)
• Who will manage the website after completion and do you need training?

5. what is the schedule and budget for your project?

Realistic deadlines are important! Give your IT service provider a realistic schedule and a fixed budget. This way, you can plan and implement your online store project together in the best possible way. If you are unsure or need support with one or two questions, simply get in touch with us. We will provide you with comprehensive advice and will be happy to take care of the technical details and implementation.

Do you still have blank spots in your project briefing?

If you need support in creating your briefing, we would like to recommend the following workshop formats, among others:

• Product Vision
• Customer Experience
• Digital Infrastructure
• Product Vision Workshop

With the results of these workshops, you not only get a clear vision and a targeted path to implementation, but also a wonderful basis for an extremely good briefing, which you can then use for various requests.

At Kombinat, we attach great importance to a professional, collaborative workflow. Our many years of experience in e-commerce flow into every project. With us, you benefit from our know-how and our passion for sustainable relationships. We are at your side to make your online store a success - together, step by step.

Our workflow:

• Analysis
• Definition of
• Concept and design
• Prototype
• Feedback
• Production
• Configuration
• Release

You can find out more about our UX workflow here.

We can also advise you in these areas:

• Digital transformation for manufacturers (SMEs)
• User-Centered Products - Discovery, Design, Delivery
• E-Commerce IT systems
• Strategy development for SMEs (EKS)
• Usability audit for e-commerce
• SEO strategies for e-commerce

We look forward to seeing you and your project!

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