Teeshop Berlin - Shopify B2C

The Teeshop Berlin has been a place for tea lovers for over 30 years and is now run by the second generation. The range includes over 300 types of tea from the Ronnefeldt brand and a large selection from renowned tea manufacturers. It also offers accessories for preparing and storing tea - in-store and now also online as a Shopify store.

Teeshop has a long-standing, broad customer base that also regularly orders tea and accessories online. The ageing online store based on ePages was to be modernized in order to better meet contemporary requirements in terms of design, store functions and reach. It was important to give the tea store a fresher look and to make the brand tangible when shopping online without offending regular customers. At the same time, visibility in search engines could not be jeopardized by the changeover.

Shopify offers a professional platform for combining a brick-and-mortar store and online channel, especially for a small retailer like Teeshop. The new store was developed on the basis of a Shopify theme that is specially designed for multi-channel solutions with POS integration. Not without first working out all the requirements for the re-launch and development perspectives, such as local pickup, in a workshop together with the customer.

Teeshop is now ideally positioned for the coming years and can position itself strongly as an online specialist retailer in the segment. The appealing presentation of the products and the many conveniences of Shopify in terms of store management, API integrations, customer management and monitoring are a milestone in online business for our customer.

The new store was developed by us as a Shopify basic package with configuration and theme styling - including the apps required for the German market (e.g. for cookie consent). The theme was adapted and expanded in certain areas, e.g. with the integration of a custom font. As the project progressed, the shopping experience was rounded off with additional apps. Of course, the customer was initially trained in the Shopify backend, but was also intensively supported by our project management team throughout the entire project and advised on all questions.