HACH - Article designer

Customers need predictable costs and a visual idea of the result. In the past, customers would send a graphic and support staff would clarify the order by talking to them and sending them sketches.

It should now be possible to place your own graphics such as logos and text directly in the online store. The binding price is to be generated dynamically depending on the type of print, number of print areas and colors as well as the quantity. The design draft is to be sent to HACH's prepress staff, who can then continue working with it straight away.

A quick "logo preview" was developed so that customers can see their own graphics and text on the products: Customers upload their logo via drag and drop and the logo already appears on all printable products in the product overview. This makes it easy to see which products the logo will look best on.

An "article designer" was developed for the exact design of a specific article. A separate WebApp that is integrated into Magento. Graphics can be uploaded and designed with text on the various products. The graphics can be saved in a library. The print price, depending on the print type, colors and quantity, is calculated precisely and bindingly so that the item can be ordered immediately. No competitor could offer this and HACH was unique with this service for a long time!

Customers can create their own personal design in a variety of ways. They can therefore also present various suggestions internally and contribute more easily to the decision. This brings the store closer to the user and makes it more of a tool for the customer than a pure marketing interface. With these features, HACH was unique among the competition for a long time. A real USP!

HACH has created a strong unique position for itself over many years with the "Article Designer" configurator. Customers can now order the product exactly as they want it.